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Why Sustainability Doesn’t Need to be Utilitarian (Even in a Priory)

Why Sustainability Doesn’t Need to be Utilitarian (Even in a Priory)

Sustainability is sometimes associated with living simply and austerely. This is not the case at La Verrière.

Our goal from the start has been to preserve the integrity and history of the abandoned medieval estate and its prehistoric terroir, while enhancing its exceptional character with sustainable, organic and biodynamic practices - in the priory, in the vineyard and in the winery. Since we began renovating the property in the 1990s, we have worked hard to restore and protect the delicate ecosystem that existed long before the Templars farmed the land in the 9th century. We are located high up in a mountain saddle within the heart of the Mt Ventoux UNESCO Biosphere Reserve completely isolated, with no neighbours or contaminants, creating a perfect laboratory for pioneering practices that forge new thinking about caring for our surrounding nature, our planet and our health.

Why are UNESCO Heritage Sites so Special?

Why are UNESCO Heritage Sites so Special?

‘To be included on the World Heritage List, sites must be of outstanding universal value’

That makes sites with this designation very special indeed. Whether they are areas of amazing natural beauty or profound cultural significance, these sites are some of the most visited in the world and include Machu Picchu, the Pyramids of Giza, Angkor Wat, the Great Wall of China, the Roman Colosseum, the Acropolis of Athens and Stonehenge. So being able to have the exclusive use of La Verrière, a 9th-century medieval priory situated in the heart of a UNESCO world heritage site, is a unique and wonderful experience.

La Verrière, Provence – How Whole House Hire Became a Thing

La Verrière, Provence – How Whole House Hire Became a Thing

Discerning travellers are increasingly moving away from traditional 5* hotel accommodation in favour of hiring extremely high-end houses for their trips. Travel giant AirBnB responded to this change in trends by launching a service called AirBnB Luxe, extending their traditional ‘low cost’ accommodation by offering exceptional, luxury, properties to hire. AirBnB co-founder, Brian Chesky explained this decision: “Today’s luxury traveller is craving more than just high-end accommodations; they seek transformation and experiences that leave them feeling more connected to each other and to their destination.” Here are just some of the reasons people are choosing ‘whole house hire’.